Unlooked for, unexpected, and unspeakable:
If you thought this surprise mv drop was going to be a lo-fi throwaway, think again!
At first you think, “Wow, it’s kinda like ‘Me Gustas Tu’ with a bit of ‘Brand New Day’ thrown in–terrific!” And then you get to the forest shots, and you think, “OMG! This is really beautiful. It’s almost like a Tarkovsky film!” And then Jiho pulls out a gun, and suddenly– it is a Tarkovsky film!
Plus Lost Highway! Plus L’Annee dernier a Marienbad! OMG where is this going! OMG this is the genius mv people thought silly f(X) would one day drop but never did. This is genius!!!
And a terrific song too!
This is the supernova version of “Closer”. What in “Closer” was too self-conscious, too patly formulaic, here explodes in a riot of gorgeous, mysterious, provocative (in the good sense) imagery. “Closer” was pretty, but like a Merchant-Ivory production in its cloying prestige value and expensive “classiness”. Now, with “Windy Day” Oh My Girl has made something on the epic scale of April’s “Dream Candy”– but, of all things, like a dark version of that. But not too dark. The riotous beauty of spring, the mad promise of escape to the woods, the mysterious entanglements of palatial garden mazes and forlorn highways at night; the flights of teenage fancy, and the elusive suggestion of amorous delirium: “Windy Day” is a teenage “Ode to the West Wind”, a Nylon fashion shoot as designed by the Brontes, an ecstatic rondo of High Romantic euphoria.
This is almost– to keep packing on the cinematic allusions– like a PG version of Argento’s Phenomena. What a propulsive cascade of images! What mysterious, chic, manic, maenadic, delirious, escapist imagery! Too scary for kids, yet ingeniously childlike. If Sofia Coppola could direct a horror film (she can’t: can she direct anything?), well, this is what people would imagine, would hope it would look like! What a provocative fairy tale! Brilliant!
With “Liar Liar” I’ve been loving on Oh My Girl, but with this artifact they have propelled themselves to a new creative height. This is an instant classic. This is a pop masterpiece!
Can the competition for “Music Video of the Year” possibly still be open? Yes, this is better than “One of These Nights”. This, surely, is insurmountably awesome.